Textbooks The small BIG Mobi Read Apps Download At some point today you will have to influence or persuade someone – perhaps ask a colleague a favour, negotiate with a contractor or get your spouse to put out the recycling. Genre List ❿10_Business & Economics❿ In The small BIG, three heavyweights from the world of persuasion science and practice – Steve Martin, Noah Goldstein and Robert Cialdini – describe how, in today’s information-overloaded world, it is now the smallest changes that lead to the biggest differences in results. Genre List ❿10_Business & Economics❿ Offering deceptively simple suggestions and explaining the extensive scientific research behind them, the small BIG presents over fifty small changes – from the little adjustments that make meetings more effective to the costless alteration to correspondence that saved a government millions. Genre List ❿10_Business & Economics❿ the small BIG is full of surprising, powerful – and above all, tiny – changes that could mean the difference between failure and success.
- Author≣Steve Martin,Noah Goldstein,Robert B. Cialdini_Books
- Publisher≣Profile Books
- ISBN 10≣1782830758
- ISBN 13≣9781782830757