Textbooks Persuasive Copywriting Mobi Read Apps Download “We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting.” A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Hand of ♚Andy Maslen♚ Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Hand of ♚Andy Maslen♚ Andy’s subsequent research led him to realise that how people think and feel haven’t changed since the time of cavemen. Hand of ♚Andy Maslen♚ We make decisions on emotional grounds and rationalise them later. Hand of ♚Andy Maslen♚ Persuasive Copywriting takes you deep inside customers’ brains. Hand of ♚Andy Maslen♚ You’ll learn the relationship between selling and storytelling. Hand of ♚Andy Maslen♚ And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Hand of ♚Andy Maslen♚ Use it to modify people’s behaviour by tapping into their deepest psychological drives. Hand of ♚Andy Maslen♚ Gain copywriting confidence This course-in-a-book explains the neuroscience behind our appetite for stories. Hand of ♚Andy Maslen♚ It demystifies advanced copywriting skills with examples, exercises and tips. Hand of ♚Andy Maslen♚ And it helps you hone your skills with easy-to-use tools included in the book, and online… Hand of ♚Andy Maslen♚ 13 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Hand of ♚Andy Maslen♚ Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Hand of ♚Andy Maslen♚ Senior copywriters can use it to stay ahead of the game. Hand of ♚Andy Maslen♚ Now you can employ this powerful psychological approach. Hand of ♚Andy Maslen♚ This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers’ deepest drives. Hand of ♚Andy Maslen♚ You’ll find yourself writing enjoyable, compelling copy that stands out in today’s cluttered marketplace. Hand of ♚Andy Maslen♚ Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers’ needs and wants. Hand of ♚Andy Maslen♚ With this book by your side, you can too.
- Author≣Andy Maslen_Books
- Publisher≣Kogan Page Publishers
- ISBN 10≣0749474009
- ISBN 13≣9780749474003