Textbooks Influence: Pearson New International Edition Mobi Read Apps Download Influence: Science and Practiceis an examination of the psychology of compliance (i.e. Genre List ❿10_Psychology❿ uncovering which factors cause a person to say “yes” to another’s request). Genre List ❿10_Psychology❿ Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion. Genre List ❿10_Psychology❿ Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
- Author≣Robert B. Cialdini_Books
- Publisher≣Pearson Higher Ed
- ISBN 10≣1292035498
- ISBN 13≣9781292035499